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Why Buy From Us

We are dedicated to the notion that we should all know where our food comes from; that it strengthens our community and our biosphere when we buy sustainable, locally-sourced food. As consumers we need to be educated about what we buy and what we eat and this is especially true when it comes to our choices in seafood. It is easy to buy seafood that has negative impacts on the ocean environment. Responsible seafood choices equal healthy oceans. As fishermen, we strive to educate people about the sustainability of wild alaska seafood and especially wild salmon.

1. Because it's Pretty Darn Delicious!

Whether you grill it, bake it , fry it, poach it or eat it raw--this will be the tastiest salmon you ever experienced! If it's not, I'll come cook it for ya because you probably did something wrong.

2. Buying Local is Better

At the most basic level, when you buy local more money stays in the community--up to 40 % more of your money stays in the community when you purchase locally vs spending your money with a big corporation.

3. Our Fishery is Certified Sustainable

We are proud to participate in a fishery that has been internationally certified as sustainable by the Marine Stewardship Council. Did you know Bristol Bay has the largest run of sockeye salmon on the planet? Each year, roughly 30 million fish return to the rich spawning grounds of Bristol Bay. The fishery is biologically managed, not economically, so that decisions are made to insure the health of the species and the continued health of the fishery.

4. We Care About the Environment

We take pride in knowing our salmon arrive in Asheville with the smallest carbon footprint possible. The salmon are transported by barge from Alaska to Seattle and then trucked across the country. Shipping by barge and truck has a much smaller carbon footprint than shipping by air. Did you know the most energy-efficient way to move commodities is by barge on navigable waters?

5. Know Exactly What You Are Buying

Did you know that seafood is one of the most mislabeled food items sold in the United States? Yes, that right. A number of different articles from reputable sources like the NY Times and Consumer Reports have recently reported on this issue. Studies conducted have found that 25-30% of fish tested were mislabeled. Steve and I have encountered restaurants and grocery stores mislabeling their "wild" salmon on many occasions. Farmed salmon has gotten such a bad rap that now suppliers are trying to market it differently. The most common one used is "Scottish Salmon". This is still farmed salmon filled with PCB's and colorants. The only way to know exactly what you are getting is by purchasing your seafood as close to the source as possible or by purchasing your seafood from a trusted source.

Survey Finds That Fish Are Often Not What Label Says (New York Times)
Under Many Aliases, Mislabeled Foods Find Their Way to Dinner Tables (New York Times)
Mystery Fish: The label said red snapper, the lab said baloney (Consumer Reports)